Organisation

Solideq Group AB has subsidiaries in Sweden and Norway. We are a growing organisation and have a total of 27 employees at present. 

The management team

Tobias Wreje-Larsson

Tobias Wreje-Larsson

General Manager and Group Director

Tobias is the general manager of our Swedish business, as well as the group director of Solideq Group. He has extensive experience from management positions in sales, marketing, business development, and digitalisation. Tobias has worked internationally in construction and development, as well as oil and gas for over 15 years, and he titles himself a sales nerd.

Ivar Strand

Ivar Strand

General Manager at Solideq in Norway

Ivar has been in the scaffolding industry since the early ‘80s. He worked with scaffolding assembly and sales before he became the general manager. Ivar is the founder of Solid Equipment, which later became Solideq. In addition to being the general manager of our business in Norway, he enjoys working with product development.

Martin Cedervall

Martin Cedervall

Business and Product Development Director

Martin is the founder of our Swedish business and is responsible for our business and product development at the group level. He has over 10 years of experience in the scaffolding industry and has held leading positions in all areas over the years. Martin is enthusiastic about sales and business, and has a strong passion for everything that moves fast and can be measured in horsepower.

Berit Strand

Berit Strand

Marketing Director

Berit Strand holds the overall responsibility for marketing and communication for Solideq Group. She has extensive experience in sales and marketing. After many years in the scaffolding industry, she knows it well. HSE is also within her area of responsibility.

Andreas Larsson

Andreas Larsson

Finance Director

Andreas is a business-oriented manager who is responsible for the entire group's finances, IT, and logistics. He holds a MSc in business administration (undergraduate plus graduate-level education in economics and business) and has over 10 years of experience from leading positions in a number of different industries.